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Detail
ArtikelSmartphone: The War to Be No.3  
Oleh: Hempel, Jessi
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 167 no. 02 (Feb. 2013), page 14-15.
Topik: Smartphone Industry; Mobile Phone Companies; Mobile Innovation
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelAs Apple and Google dominate the American market, former leaders Microsoft and RIM find themselves brawling for third. On Jan. 30, Research in Motion -- the Canadian company that once owned the American smartphone industry -- will attempt to regain its foothold with the launch of a new mobile operating system, BlackBerry 10. The company's goal is not to out-innovate the iPhone. Rather, in a market controlled by Apple (AAPL) and Google (GOOG), RIM (RIMM) is simply fighting to remain No. 3. In the past two years the half-dozen contenders in the crucial American smartphone market have dwindled to just two. Google's Android phones and Apple's iPhones command 89% of the market, according to Comscore, up from 51% two years ago. Some would-be competitors like Nokia's Symbian and HP's Palm webOS have been abandoned. "It comes down to a battle between Microsoft (MSFT) and RIM for that third spot," explains Forrester analyst Charles Golvin. "Any spot beyond No. 3 doesn't matter."
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