Etika dan Periklanan: Sebuah Topik Etika Bisnis  

Oleh:

Bertens, K.

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Atma nan Jaya vol. 6 no. 2 (Aug. 1993), page 65-82.
Topik: etika; Intensively Discussed; Today's Business Ethics; Ethical Reflection
Fulltext: K. Bertens.pdf (954.61KB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: AA48.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk
Perpustakaan PKBB Nomor Panggil: 405/ANJ/1 Non-tandon: tidak ada Tandon: 1	Lihat Detail Induk
Perpustakaan PKPM Nomor Panggil: A66 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada	Lihat Detail Induk

Isi artikel

The morality of advertising is intensively discussed in today's business ethics, There are particularly two moral questions to be examined in this field, the truth in advertising and the manipulation of consumers by advertising. Both of them are connected with an important ethical principle. The obligation to be truthful and the respect for autonomy. The article discusses succesively the two problems and arrives at the conclusion that ethical reflection on advertising can been seen as a good example of the complexity of moral thought that should always consider all factors involved.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali