Detail Global Niche Players; Business   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 406 no. 8821 (Feb. 2013), page SS8-SS10. Topik: Globalization; Regions; Corporate Planning; Business Community Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.75 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Novo Nordisk has the sheen of a global champion. Its corporate headquarters near Copenhagen is decorated with freshly cut flowers and thought-provoking sculptures, with little bowls of fruit and nuts dotted here and there. The CEO and his fellow executives work from a large open-plan office. That is all as it should be. Novo produces half the world's medical insulin and frequently generates shareholder returns approaching 30%. The world market for insulin is growing fast: about 346m people already suffer from diabetes and the number will grow as the emerging world gets richer. Novo is well placed to remain the world's leading insulin producer for years to come. The Vikings' modern descendants believe they can turn globalisation to their advantage. They excel at producing born-global companies. Ericsson, founded in 1876, started selling phones in China in the 1890s. They also outperform more muscular competitors. Torben Pedersen, of the Copenhagen Business School, points out that Nordic countries are past masters at adjusting to rules dictated by big countries such as Germany or America. Surely they can cope with China and India? Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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