The Grass Isn't Greener  

Oleh:

Hirsh, Evan ; Rangan, Kasturi

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 91 no. 1 (2013), page 21-23.
Topik: Chief Executives; Strategic Growth Opportunities; New Markets; Leadership

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.46 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Not long ago the CEO of a company we know convened his top executives and asked them to look for new strategic growth opportunities, because revenue had stalled and the existing customer base was shrinking. He encouraged them not to be bound by the company’s history, the markets in which it already participated, the expertise of its people, or the assets it had in place. Instead he wanted them to identify new markets. “We’ve got to find some other way to extend our business,” he said. “I don’t care if it’s a stretch for us. We’ll find a way to make it happen.” It’s amazing how often senior executives conclude that their problems are simply a function of a decline in their core markets—and how often boards accept that conclusion. The underlying belief is that leaders should find the “best” industries and put their companies in a position to compete in them. There’s bound to be greener grass somewhere, isn’t there?

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali