On the Turn; India's Outsourcing Business  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 406 no. 8819 (Jan. 2013), page SS10-SS12.
Topik: Automobile Industry; Consultants; Engineering; Automobile Safety; Engines; Foreign Investment

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

If Tata Consultancy Services (TCS), an Indian outsourcing firm, wanted to impress its customers with its dedication, it could do no better than take them to its engineering-services division in Bangalore's Electronics City. In one room sit rows of young men working on computer simulations of crashing and accelerating cars. Next door is a laboratory full of engines and parts from TCS's client, a big Detroit carmaker. It is festooned with garlands of bright orange marigolds to celebrate Dussehra, a Hindu festival. Next to one car engine is a shrine to Durga, a many-armed goddess. Celebrating everyday tools is part of the festival. "We worship the car engines," explains one of TCS's engineers. He sends photographs of the ceremony back to Detroit each year. The American car bosses, he says, are a little surprised but delighted to see their engines being prayed to. However, they like to keep quiet about the work that gets done in India. TCS is not allowed to name its customer (clue: Bruce Springsteen, Prince and Don McLean have all written songs about its cars). Ten years ago TCS, part of the Tata Group, which includes Tata Motors and Tata Steel, did only very basic work for the car firm. Now it tests thousands of engine components, using computer models, and suggests improvements for their design.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali