Analisis Pengaruh Persepsi Kualitas dan Persepsi Harga Terhadap Minat Beli Ulang Konsumen Melalui Variabel Persepsi Nilai, Kepuasan dan Preferensi Merek (Suatu Studi pada Konsumen Merek Zara Jakarta)  

Oleh:

Purnamaningsih ; Amorina, Cherylin

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 7 no. 2 (Nov. 2012), page 134-149.
Topik: Perceived Quality; Perceived Price; Perceived Value; Brand Preference; Customer Satisfaction; and Repurchase Intention
Fulltext: Purnamaningsih, Cherylin Amorina-Bernard.pdf (14.32MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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In a recent business competition, companies are trying to get customers' attention. This stiff competition also happened in the fashion world, where the companies are fighting to survive, to influence and to convince the customers so that in the future, they will buy their products. This research has the purpose to analyze the necessary factors that are needed for the customers to repurchase their product. The research is undertaken to understand how to keep the customer's repurchase intention based on the perceived quality of product, perceived price, perceived value, and brand preference and customer satisfaction. Based on this intention, a theoretical model is presented with 6 hypothesis to be tested by the Structural Equation Model. Sample of this research consists of 125 respondents who have purchased Zara clothes for the last three months in Jakarta. The result of this analysis that perceived quality of the product and the perceived price do have a direct effect on the perceived value. The study has also found that perceived value does have a direct effect on the brand preference and on customer satisfaction. Brand preference has also a direct effect on customer's satisfaction. Eventually, brand preference affects the repurchase intention directly.

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