Tahapan Pengembangan Produk Konveksi Berbahan Dasar Batik pada Klaster Batik Pasirsari Pekalongan  

Oleh:

Soekesi, Agustine Eva Maria ; Untari, Rustina ; Sitohang , Anastasia Posmaria Setiasiwi

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Seri Kajian Ilmiah vol. 14 no. 02 (Nov. 2011), page 122-129.
Topik: Product Development; Batik Cluster; Development Idea
Fulltext: s86 v14 n2 p122 2011.PDF (79.29KB)

Ketersediaan

Perpustakaan PKPM Nomor Panggil: S86 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Product design and development is a critical process to fulfill customer needs and customer satisfaction. In this phase, the management should keep up with market trend, especially market segment related. The management have to identify the critical points to be developed. Batik is the product that grow rapidly last 5 years in Indonesia has developed and improved in a specific design. Pasirsari, is a batik cluster in Pekalongan also design and develop their product (fashion) in order to get a value because this industry is growing more competitive. The critical things that every development idea must be confirmed in operation, financial, and marketing criteria.

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