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Oleh:

Martin, Steve

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 90 no. 10 (Oct. 2012), page 23-25.
Topik: Britain's tax Systems; Civic Duty; Her Majesty's Revenue; Legal Action

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Officials in Britain’s tax system had a problem: Lots of citizens weren’t paying on time. For years Her Majesty’s Revenue and Customs had sent letters to the late payers, using traditional threats of interest charges, late fees, and legal action to try to get people to mail in their checks. Some did—but many didn’t. So in a 2009 pilot study (for which I served as a consultant), HMRC tried a different approach: It changed the language in its dunning letters, drawing on psychological techniques to increase the odds that delinquent taxpayers would pay up. In one letter HMRC appealed to people’s sense of civic duty. “We collect taxes to make sure that money is available to fund the public services that benefit you and other UK citizens,” it read. “Even if one person fails to pay their taxes it reduces the services and resources that are provided.” Another used actual statistics: “Nine out of ten people in Britain pay their tax on time.”

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