Detail Will Adobe's New Cloud Strategy Pay Off?   Oleh:  Kelleher, Kevin Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 166 no. 10 (Dec. 2012), page 21-23. Topik: Tech Company; Adobe; Software Company Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel A risky makeover of the king of shrinkwrapped software is starting to win over skeptics. Adobe chief Shantanu Narayen and a dozen of his top executives were sequestered in a tony Carmel Valley spa in California. It was early September of 2011, and the group was running through a corporate bonding exercise. Everyone was to take a penny and recount what they were doing during the year stamped on the coin. Eyes began to roll, according to those present. Then something strange happened. "It just blew up," recalls Brad Rencher, a senior VP in charge of digital marketing. The icebreaker quickly turned into an outpouring of emotion about the far more pressing issues facing the company. "Everyone felt we had some hard decisions to make," he says. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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