Detail Will.I.Am, Hit Machine   Oleh:  Roberts, Daniel Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 167 no. 1 (Jan. 2013), page 34-37. Topik: Musician; Brand; Entrepreneur; Company Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.48 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Yes, The Black Eyed Peas frontman is an international pop star. But he has also become a trusted source for some of the world's biggest brands. Meet corporate America's consigliere of cool. His group, The Black Eyed Peas, has sold some 60 million records and orchestrated the Super Bowl halftime show. Its songs regularly top pop charts. Adams's music burrows so deeply into the mind's soft tissue that even brief exposure is likely to leave you murmuring Peas lyrics. As a pop star, he's beyond bombastic. But with some of the world's biggest companies, he has cultivated an altogether different reputation. He has become a source of ideas and insight for the likes of Intel, Coca-Cola, and Anheuser-Busch InBev -- a kind of one-man focus group, a futurist for hire. "Will is a visionary," says Coca-Cola CEO Muhtar Kent. "He offers an endless stream of creativity and possibility." Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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