Faktor Kebutuhan Konsumen dalam Membeli Produk Reuse  

Oleh:

Windyaningrum, Theresia Liris

Jenis: Article from Journal - ilmiah nasional
Dalam koleksi: Widya Warta: Jurnal Ilmiah Universitas Katolik Widya Mandala Madiun vol. 36 no. 01 (Jan. 2012), page 29-38.
Topik: Reused Product; Structural Equation Modeling (SEM); Willingnes
Fulltext: W76 V36 N1 p29 2012 win.pdf (275.67KB)

Ketersediaan

Perpustakaan PKPM Nomor Panggil: W76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

This article examines the factors that become the needs of consumers who once used the reused product. 8.50 LISREL program was used as a means of structural equation modeling analysis of the conceptual framework of research. The results showed that consumers of this category had the possibility to buy reused product if it had the reliability that might operate in accordance with its function, thus it does not matter if the price of reused product may equal to the price of new product. In addition, a guaranteed replacement of the damaged components during the warranty period and the ease of getting reused product on the market as well as innovation in the reused product continually pursued by the manufacturer would be a prerequisite factor in the willingness of consumers to buy reused product. On the other hand, a guarantee of reused product factually didn't reduce the anxiety of consumers to buy reused product, neither did the reputation of a company that had not been agreed upon by consumers of this category as supporting quality of reused product.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali