Detail Sports sponsorship effects on customer equity : an Asian market application Bibliografi Author: Liu, Honglei ; Kim, Kyung Hoon ; Choi, Yung Kyun ; Kim, Sang Jin ; Peng, Siqing Topik: Asian consumers; attitude toward sponsor; brand image; brand loyalty; customer equity; sponsorship event congruence; sporting event experience search Bahasa: (EN )     Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2015     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Sports sponsorship effects on customer equity.pdf (307.96KB; 1 download) Kajian editorial Article from : International Journal of Advertising: The Review of Marketing Communications, 2015 Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved