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The Elixir and the Short-sellers
Oleh:
Burke, Doris
;
Elkind, Peter
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 166 no. 8 (Nov. 2012)
,
page 70-78.
Topik:
Multilevel Marketer
;
Beauty Product
;
Stock Market
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.48
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
The $2 billion multilevel marketer in Utah -- with ties to Mitt Romney -- says its skin-care and nutritional products can delay aging. But short-sellers and a couple of angry ex-husbands are taking the company on, and they're not being quiet about it. Truman Hunt, the impeccably groomed CEO of Nu Skin Enterprises (NUS), a multilevel-marketing merchant of skin creams and nutritional products, was playing the tease. Spotlighted at center stage in the Utah Jazz's Salt Lake City arena in late October a year ago, Hunt was evangelizing to 13,000 rapt distributors at Nu Skin's biennial convention. Everything was clicking for the company. Revenue and profits were soaring, thanks to what Nu Skin calls a "revolutionary" new "super-class" of anti-aging products it claims can arrest the ravages of time. The company's chief scientific officer had gone so far as to proclaim them a "fountain of youth."
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