Difficult Decoupling: Employee Resistance to the Commercialization of Personal Settings  

Oleh:

Turco, Catherine

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: AJS: American Journal of Sociology vol. 118 no. 02 (Sep. 2012), page 380-419.
Topik: Employee; Commercialization of personal setting; The Empirical Puzzle of Motherhood; Inc.

Ketersediaan

Perpustakaan PKPM Nomor Panggil: A13 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

The market’s tendency to organize personal spheres of life is not always unfettered, and while past studies have identified public discomfort as a bar to market expansion, this study considers a commercialization project that gained public acceptance yet nevertheless failed. The study’s key theoretical insight is that the organizational decoupling required for successful commercialization may complicate companies’ ability to gain employee acceptance. Rich ethnographic data from Motherhood, Inc., an organization offering support and services for new mothers, is leveraged to identify two conditions under which employee resistance may arise and undermine successful commercialization. This article contributes to sociological understandings by theorizing the important role of employees in commercialization and to organizational theory more generally by specifying conditions under which decoupling may be difficult to achieve.

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