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BukuCognitive processing of corporate social responsibility campaign messages : the effects of emotional visuals on memory (Article from Media Psychology, Volume 23, 2020 - Issue 2)
Bibliografi
Author: Chung, Sungwon ; Lee, Sun Young
Topik: Cognitive processing; Corporate Social Responsibility; Campaign messages; LC4MP
Bahasa: (EN )    
Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2019    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Cognitive processing of corporate social responsibility.pdf (1.82MB; 0 download)
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