Detail Effects of emotional visuals and company–cause fit on memory of CSR information (Article journal Public Relations Review, Volume 44, Issue 3, September 2018, Pages 353-362) Bibliografi Author: Lee, Sun Young ; Chung, Sungwon Topik: Emotional visuals; Company–cause fit; CSR message strategies; Memory; Motivated cognition; LC4MP; Associative network theory; Expectancy violation theory Bahasa: (EN )     Penerbit: Elsevier     Tempat Terbit: Philadelphia    Tahun Terbit: 2018     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Effects of emotional visuals.pdf (886.02KB; 3 download) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved