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BukuCorporate social responsibility & the advertising strategic planning process : a literature review & research agenda (article from InternatIonal Journal of advertising, 2022, vol. 41, no. 2, 210–232)
Bibliografi
Author: Hayes, Jameson L. ; Holiday, Steven ; Park, Haseon
Topik: Corporate social responsibility; advertising; strategic planning process; CSR; systematic review
Bahasa: (EN )    
Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2022    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Corporate social responsibility.pdf (1.67MB; 0 download)
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