Detail Examining native CSR advertising as a post-crisis response strategy (article from International Journal of Advertising, The Review of Marketing Communications Volume 41, 2022 - Issue 2) Bibliografi Author: Wu, Linwan ; Overton, Holly Topik: Native CSR advertising; post-crisis communication; crisis type; ad identification; perceived manipulativeness; perceived crisis responsibility; values-driven motive; motivation attribution Bahasa: (EN )     Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2021     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: Examining native CSR advertising.pdf (3.24MB; 1 download) Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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