Analisis Kepuasan Konsumen terhadap Kualitas Pelayanan Parkir di Mega Mall A. Yani Pontianak  

Oleh:

Chronika, Lidia ; Mangunsong, Lamria ; Narsih

Jenis: Article from Journal - ilmiah nasional - terakreditasi DIKTI
Dalam koleksi: Jurnal Aplikasi Manajemen vol. 7 no. 4 (2009), page 1018-1026.
Topik: Mega Mall; Parking; Facilities
Fulltext: 1018-1026.pdf (1.36MB)

Isi artikel

This research in the form of research survey to visitor in shopping center in A . Yani Mega- Mall using service park managed in wrought by management is A.Yani Megamall. Freshmen Visitor becoming especial attention from party of service park always try to give the best service to each;every visitor. Visitor of shopping center asked by its opinion hit the service quality park which is in the form of amenity park the, worker performance park the, performance of geometric space park the, security, freshmen and according to tariff park the. Data got and changeable for the visitor of using to use the car wheel four residing in in building as much 100 responder. Result of research indicate that more than 50 % responder lick lips with the performance and service quality park, but for the amenity of park the responder which lick lips less than 50. Result of examination Mann- Whitney Wilc oxon prove that responder feel there no except to service quality difference of the geometric space park and from calculation result mount the mean importance of every variable; with the scale 1 until 5 got by that service quality park in Security facet take possession of the highest sequence and amenity park to take possession of the underest sequence. Pursuant to the research result inferential amenity element park this become important to be paid attention to by its improvement by organizer park the shopping center especially in Megamall A. Yani of besides important other; dissimilar element to be defended its quality.

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