Your Friendly Neighbourhood App; Local Services Online  

Oleh:

[s.n]

Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 405 no. 8808 (Oct. 2012), page SS6-SS9.
Topik: International; Online Information Services; Location Based Services; Market Strategy; Business Models

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.74 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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OpenTable was born of frustration. Why, asked Chuck Templeton, its founder, can I book a seat on an aeroplane online but not in a restaurant? So Mr Templeton set out to build an online service of his own, starting in San Francisco. What made it harder still was that the year was 1998, when many restaurants did not even have internet connections. Fourteen years on, OpenTable has spread across North America and to Germany, Japan and Britain. As OpenTable's story shows, local services have been provided over the internet for many years. Craigslist, an online classified-advertising site, has been going since 1999. But the spread of the smartphone has made a huge difference. Location-based services take three main forms. The first matches unmet demand with unused supply, with the middleman taking a cut. The second sort is the location-based social network. The third form of location-based service is local information, search and listings.

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