Social Construction of Mass Media in Family Counseling Context  

Oleh:

Arbi, Armawati

Jenis: Article from Proceeding
Dalam koleksi: The 2nd International Conference on Business and Communication (ICBC): Managing Change in Global Context : Toward Sustainable Competitiveness, page 192-213.
Topik: Mass Media; Process of Social Construction; Radio Program
Fulltext: Proceeding The 2nd ICBC p192-213.pdf (645.27KB)

Isi artikel

Most researchers deal with social construction of mass media which reveal making news context, as in discussing it in Suharto era (Ishadi and Udi Usadi) and explaining Java leadership context in Suharto speech (Gati Gayatri). Ibnu Hamad has revealed social construction of mass media in political context. On contrary, Burhan Bungin has found three propositions and process of social construction in advertising context and tapping program. On contrary, Armawati Arbi has revised the process of social construction of mass media (Burhan Bungin). This research has afforded to answer the question: how do radio format of dakwah program and family counselling program construct reality of family problems? So, this research had have objective to understand construction of Mass Media, Jakarta dangdut radio on reality of family problems. To answer those questions, a descriptive qualitative research was conducted, using constructivism paradigm and social construction on social reality theory. Data collection was carried out through multi -methods: text studies, literature, participation observation, depth interview, content of analysis qualitative approach on record program, photo document and company profile. Text reading analysis was constructed through Burhan Bungin‘s theory on mass media social construction on social reality. Result of this research revealed the process of construction of Jakarta dangdut radio, live program through six steps a) applying on communication element ,.b) framing on monolog or script cases, c)preparing fact or self-disclosure, d) forming on subjective reality, e) framing on symbolic reality, and f) constituting on objective reality. Based on fact findings, the research has two propositions. First, mass media social construction on social reality and its process differ, depend on radio industry interests. Proposition statement, layers of imaging of interests cause various process. Second, social construction of mass media on social reality has various kinds of productions. Various identity of media.

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