“Wayang Orang Bharata” – The Sacred Place of Traditional Performing Arts’ Preservation  

Oleh:

Wahyuningtyas, Bhernadetta Pravita

Jenis: Article from Proceeding
Dalam koleksi: The 2nd International Conference on Business and Communication (ICBC): Managing Change in Global Context : Toward Sustainable Competitiveness, page 036-046.
Topik: Action of Institution; Identity of Institution; Performance of Institution; Reputation of Institution; Traditional Performing Arts
Fulltext: Proceeding The 2nd ICBC p36-46.pdf (572.6KB)

Isi artikel

This study explains the management of “Wayang Orang Bharata (WOB)” reputation, an Icon of classic, legendary, theatrical; traditional performing arts of Indonesia. Puppet has noble values in terms of moral education and philosophy of life; “Wayang Orang Bharata” becomes the "sacred" place for the preservation of the noble values of the puppet. “Wayang Orang Bharata” is institutions that manages sustainable reputation and have to defend against the onslaught of competition from other institutions as a tourism destination. “Wayang Orang Bharata” is a picture of a long journey and process of proving the majesty of traditional culture that owned by Indonesia. This study used post positivist paradigm. The nature of the study was descriptive and the selected approach was qualitative with in-depth interviews and observation for collecting data. Narrative analysis was used to analyze this study. The aim of this study has been reviewed the management of reputation of “Wayang Orang Bharata” in its struggle of facing the globalization. Reputation is discribe how to manage and deal with constituencies that they have, where it is concentrated on the identity or character of the institution. The identity is therefore the backbone of reputation.Identity develops from within the actions and performances of institution. “Wayang Orang Bharata” as an icon of cultural preservation is improving continuously, therefore the people could be proud of it. The reputation management of “Wayang Orang Bharata” is the results of coordination and socialization process within the institution; it is achieved through cooperation of each department by communication power.

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