| Micro, small, and medium enterprises (MSMEs) considered as Indonesian economy driver, considered its proportion 99% of all business entity population in Indonesia. In addition, the existence of the creative economy also plays important role for the Indonesian economy, with its average GDP growth rate exceeding the Indonesian economy growth rate. In the middle of the economic crisis due to the COVID-19 pandemic, MSMEs need entrepreneurial leadership factor that enable them to survive and grow in the future. This article aims to find if the experience and business scale factors cause any difference in entrepreneurial leadership by taking sample on MSME entrepreneurs in creative economy in Jakarta. This research method is descriptive by using secondary data from Gunawan et.al (2016). The technique analysis is using compare mean independent sample t-test. As the result, the mean score showed no difference in entrepreneurial leadership for both experience and business scale factors. |