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The Importance of Agent of Change Dimension for Young Entrepreneurs in Culinary Industry (Article of ELLTA Asian Institute of Technology Bangkok 25-27 July 2017)
Bibliografi
Author:
Cahayani, Ati
;
Gunawan, Aristo Surya
Topik:
agent of change dimension
;
young entrepreneurs
;
culinary industry
Bahasa:
(EN )
Tahun Terbit:
2017
Jenis:
Papers/Makalah - pada seminar internasional
Fulltext:
Artikel ELLTA 2017.pdf
(731.54KB;
2 download
)
Abstract
The culinary industry is a type of industry that is considered never die and never lack customers because food or culinary is one of the basic necessities of human beings. No wonder a lot entrepreneurs who choose to have a business in the field of culinary. But, it makes a lot of entrepreneurial culinary industry who feel that do not have to perform innovation, since it is a type of industry that is always need by customer. Many entrepreneurs forgot that culinary industry is one of the industries that change so fast. The culinary businesses are not only owned by old entrepreneurs. Much of the young entrepreneur also owned culinary business. Entrepreneurs that are categorized as young entrepreneurs are those entrepreneurs with maximum age 40 years. This research would like analyze if the agent of the change dimension is an important dimension is owned by young entrepreneurs in the culinary industry. This research is Qualitative research method and using purposive and convenience technique to determine informant. This research using qualitative data from 10 informants with maximum age 40 years and have culinary business. Researcher is using qualitative data methodology and content analysis as technique of analysis. The result of this research is that most of the informants think that agent of change dimension is considered as the important dimension.
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