Detail Bet on the Brands   Oleh:  Cendrowski, Scott Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 166 no. 1 (Jul. 2012), page 53-57. Topik: Investment; Stock Market; Brand Power Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.48 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel They may not be sexy, but food, drink, and household-product stocks can deliver stellar returns. Here's where some top fund managers see the best values today. Consumer goods companies can pretty well anticipate what kind of packaged foods, beer, or household cleaners customers will be buying in the near future. Good luck guessing, say, which brand -- or type -- of computing device will be hot in five years. Predictability and dependability are appealingly old-fashioned virtues. What's surprising is how dramatically they pay off for those who invest in the companies that sell those brands. The S&P Consumer Staples Index, filled with such companies, returned a total of 854% from 1990 through today, obliterating the S&P 500's 536% return during the period. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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