Detail The commercialization of social media stars : a literature review and conceptual framework on the strategic use of social media influencers Bibliografi Author: Hudders, Liselot ; Jans, Steffi De ; Veirman, Marijke De Topik: Influencer marketing; social media influencer; literature review; branding; advertising effectiveness Bahasa: (EN )     Penerbit: Routledge Taylor & Francis Group     Tempat Terbit: New York    Tahun Terbit: 2021     Jenis: Article - diterbitkan di jurnal ilmiah internasional Fulltext: The commercialization of social media stars.pdf (3.5MB; 0 download) Kajian editorial Article from INTERNATIONAL JOURNAL OF ADVERTISING 2021, VOL. 40, NO. 3, 327–375 Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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