Membangun Strategi Employer Branding Kelompok Usaha Bina Nusantara  

Oleh:

Sadeli, Jimmy ; Lew, Eddy Budianto ; Henokh P., Naik

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: Telaah Manajemen: Jurnal Riset & Konsep Manajemen vol. 7 no. 1 (May 2012), page 31-42.
Topik: Employer Branding; Employee Value Proposition; Retention; Organization
Fulltext: 31-42 (Bernard).pdf (6.08MB)

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: TT32.4 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

employer branding is a picture or a mirror of an organization as a "comfortable" working place in the perception or imagination of the employees and as well as of the stakeholders in the external environment, such as the suppliers, the government and also for the candidate employee. Therefore, Employer Branding has been frequently connected with attractiveness, loyalty and retention initiatives towards improving the brand for the organization. One of the instruments which can be used in the Employer Branding strategy is to build an Employee Value Proposition (EVP) or often called EVP in which this EVP is always communicated in every organization's activity, as well as in the organizational behavior which actually explains the organization's culture itself. This EVP gives a picture about an organization as a target for its candidate employees. Usually an organization's policies, procedures and its daily activities. This paper is discussing how the Employer Branding strategy is conducted at the Bina Nusantara's business as well as the implementation of the strategic creation via tools that can be used as a way to implement the Employer Branding Strategy. The writer hopes that the existence of this Employer Branding strategy, the Bina Nusantara business group will be more known as a employer that provide safety at work when recruiting candidate employees.

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