Detail The Competitive Advantage Analysis of Hyatt Hotels Corporation (Case Study: Grand Hyatt Jakarta)   Oleh:  HARMALA, FRISCA Jenis: Article from Proceeding Dalam koleksi: The 2nd International Conference on Business and Communication (ICBC): Managing Change in Global Context : Toward Sustainable Competitiveness, page 097-116. Topik: Competitive advantage strategies; generic strategy Fulltext: E - Proceeding The 2nd ICBC p97.pdf (607.67KB) Isi artikel Any kind of business, wherever it is invested, what products or service it produced, or how extensive its coverage is, will always face a tight competition. International companies are fully aware of this issue. Therefore, they are always competing to provide products or services with global standards which will be well-accepted by the consumers in different countries. A very tight competition is also happening in the hotel industry. One of the results from globalization is the increase of foreign investors who are traveling overseas for business expansion. For that purpose, the international companies send people to do the business which will require them a nice accommodation that suite their distinguished needs. In this paper, the researcher did an examination of the competitive advantage of Grand Hyatt Jakarta and the strategies performed to achieve and sustain it. This research was accomplished by an in-depth study through qualitative method with descriptive purpose. In doing so, the researcher did document studies and literature reviews as well as direct observation of the hotel. To support the obtained data, the researcher also conducted interviews with the Director of Sales & Marketing, Director of Learning & Development, and some loyal guests of Grand Hyatt Jakarta. The result of the research is that Grand Hyatt Jakarta applied differentiation-focus generic strategy to achieve their competitive advantages which are the quality of the products and services. The researcher also discovers that the hotel applied its own version of value chain to maintain and sustain its competitive advantage. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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