Collaborative Social Responsibility: a New Approach to Community Development  

Oleh:

Sarinastiti, Nia

Jenis: Article from Proceeding
Dalam koleksi: The 2nd International Conference on Business and Communication (ICBC): Managing Change in Global Context : Toward Sustainable Competitiveness, page 172-180.
Topik: Collaboration; community development; Corporate Social Responsibility; empowerment
Fulltext: E - Proceeding The 2nd ICBC p172.pdf (1.35MB)

Isi artikel

Corporate Social Responsibility (CSR) has been an accepted practice in Indonesia since mid-90s introduced by multinational companies that operate in Indonesia. Most of the activities are based on the approach of transnational strategy, whereas the activities held in one particular area are adopted by other country representative as it sees fit. For companies working in the resources industry, especially ones in developing countries such as Indonesia, it has become more apparent that they have to conduct CSR. As stated in the Indonesian regulations to corporations, Chapter V clause 47 No. 40; 2007: “a company having its business activities in the field of and/or related to natural resources shall be obliged to perform social and environmental responsibility”, shows the seriousness of government asking for the accountability of corporations. By the end of 2010, other industries – such as consumer products, communications and hi-tech and financial services – have conducted the implementation on CSR. Nevertheless, most of the programs run in a silo and not integrated to the country’s development programs. An example of a government program is the Indonesia’s National Program for Community Empowerment (PNPM – Program Nasional Pemberdayaan Masyarakat), which was launched in 2007 by the President of the Republic of Indonesia. PNPM’s objective is to reduce poverty and improve local-level governance in rural areas of Indonesia through the provision of investment resources to support productive proposals developed by communities, using a participatory planning process. Looking at the perspective of community development, this paper analyzes the opportunity for corporations to work with government programs on development. By reviewing PNPM and matching it with the strategies conducted by corporations, a new approach to community development would hopefully be realized through a concept called Collaborative Social Responsibility (CSR 2.0).

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