Euphoria over Green Company News  

Oleh:

Siahaya, Isabella Astrid ; Prasadja, Heru

Jenis: Article from Proceeding
Dalam koleksi: The 2nd International Conference on Business and Communication (ICBC): Managing Change in Global Context : Toward Sustainable Competitiveness, page 229-233.
Topik: green company; media relations; publicity; media frame
Fulltext: E - Proceeding The 2nd ICBC p229-233.pdf (1.36MB)

Isi artikel

The issue of the increasingly widespread environmental damage brought its own consequences for various companies as the largest producer of waste. In many countries, including Indonesia, many companies have brought about transformation in their operations. For example, they start educating the public to utilize plastic waste, reduce use of paper, or take part in tree planting activities. Companies are also developing strategies and taking concrete actions to make the public aware that they care about the environment. Here comes the euphoria over Green Company. The media plays an important role in shaping public perception of the Green Company. One of the print media that is particularly concerned over the green company is the SWA magazine. For example, this year SWA organized the Indonesia Green Company Achievement 2012. Companies often benefit from media publicity in order to create, enhance and maintain their positive public image. This kind of publicity is generally more credible and therefore more effective than advertising. As a result, more and more companies are striving to become Green Companies in hopes of getting the media’s attention. The general purpose of this study is to explore how the SWA magazine presents news about the Green Company. Some of the research questions include: what are the considerations of the news media in the process of writing the Green Company news? Does the news they present really reflect the actual reality? This study uses a qualitative method and a media framing analysis technique.

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