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BukuCounterfeit purchase Iintention of fashion brands : the personal values and social aspect of consumers as determinants
Bibliografi
Author: Iin, Mayasari ; Handrix, Chris Haryanto ; Iyus, Wiadi ; Adrian, Azhar Wijanarko ; Willy, Abdillah
Topik: consumer behavior; counterfeits; personal values; social factor; purchase intention; Indonesia
Bahasa: (EN )    
Penerbit: Gadjah Mada University Press     Tempat Terbit: Yogyakarta    Tahun Terbit: 2022    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: Counterfeit purchase Iintention of fashion brands.pdf (943.4KB; 1 download)
Abstract
Article from Gadjah Mada International Journal of Business, Vol. 24, No. 1 (January-April 2022): 1-24
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