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Counterfeit purchase Iintention of fashion brands : the personal values and social aspect of consumers as determinants
Bibliografi
Author:
Iin, Mayasari
;
Handrix, Chris Haryanto
;
Iyus, Wiadi
;
Adrian, Azhar Wijanarko
;
Willy, Abdillah
Topik:
consumer behavior
;
counterfeits
;
personal values
;
social factor
;
purchase intention
;
Indonesia
Bahasa:
(EN )
Penerbit:
Gadjah Mada University Press
Tempat Terbit:
Yogyakarta
Tahun Terbit:
2022
Jenis:
Article - diterbitkan di jurnal ilmiah internasional
Fulltext:
Counterfeit purchase Iintention of fashion brands.pdf
(943.4KB;
1 download
)
Abstract
Article from Gadjah Mada International Journal of Business, Vol. 24, No. 1 (January-April 2022): 1-24
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