The Influence of Mergers on Firms’ Product - Mix Strategies  

Oleh:

Krishnan, Ranjani A. ; Joshi, Satish ; Krishnan, Hema

Jenis: Article from Journal - ilmiah internasional
Dalam koleksi: Strategic Management Journal vol. 25 no. 6 (Jun. 2004), page 587-611.
Topik: mergers; mergers; institutional theory; resource - based view

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: SS30.15 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

This study draws on the institutional and resource - based theories of the firm and examines whether multi - product firms use emrgers as a strategic tool to reconfigure their product - mix toward high - profit products. We propose that mergers facilitate product - mix reconfiguration by relaxing institutional and organizaitonal constraints on resource redeployment. Analysis of data from the U. S. hospital industry reveals that, relative to non - merging hospitals, merging hospitals increased their presence in profitable, insured services but did not shift away from low - profit services used by the uninsured.

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