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Detail
BukuPENGEMBANGAN BISNIS DIMSUM “HONG JIANG”
Bibliografi
Author: Jonathan, Albert ; Prabawanti, Benedicta Evienia (Advisor)
Topik: business development; food and beverages; dimsum; healthy
Bahasa: (ID )    
Penerbit: Program Studi Manajemen Fakultas Ekonomi dan Bisnis Unika Atma Jaya     Tempat Terbit: Jakarta    Tahun Terbit: 2023    
Jenis: Theses - Undergraduate Thesis
Fulltext:
Abstract
This business development objective is to help Hong Jiang to grow by using some analysis such as SWOT analysis, business model canvas, Porter’s Five Forces, and marketing mix to look at the opportunities of growing this business. This paper also tooks data from a survey that writer collected from respondents in South Tangerang area where this business will do the development. Calculation of this business net present value is Rp269.438.282,00 at the end of fifth years projection and the payback period estimated to be in 6 months and 13 days. With all this analysis completed, Hong Jiang is now ready for do some development.
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