Konvergensi Teknologi dan Media: Implikasi Bagi Komunikasi Korporat dan Pemasaran Masa Depan  

Oleh:

Dahlan, M. Alwi

Jenis: Article from Journal - ilmiah nasional - tidak terakreditasi DIKTI - atma jaya
Dalam koleksi: InterAct: Journal on Communication vol. 01 no. 01 (May 2012), page 35 - 41.
Topik: Communication Technology; Convergence; Social Media
Fulltext: Prof. M. Alwi Dahlan, PhD-(Bernard).pdf (3.73MB)

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Perpustakaan Pusat (Semanggi) Nomor Panggil: II76 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Isi artikel

Changes are occuring for communication practitioners that posses implications to what corporate and marketing communication. The majority of the changes occur because of technology, which then influence the convergence of media. The various issues that arise due to the changes in technologu should be developed in managing communication between human, as it is not avoidable. It is essential to understand as well the regulation that imposses on how information can be managed. Overall, it would be in the hands of the corporate and marketing communication experts in how to expand and enhance theirs activities using the changes and at the same time concur to regulations.

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