Detail Facebook's China Problem   Oleh:  Hempel, Jessi Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 166 no. 5 (Sep. 2012), page 40-43. Topik: Local Internet Entrepreneurs; Social Media; Mobile Devices Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.48 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel CEO Mark Zuckerberg would like to reach the country's 513 million Internet users. Too bad local entrepreneurs have beaten him to the punch. Zuckerberg has said publicly that the company has no immediate plans to enter China. "There are so many other places in the world where we can connect more people more easily," he told Charlie Rose in a February interview. "A simple rule in business is, if you do the things that are easier first, then you can actually make a lot of progress." That may be so, but the global social-networking market is consolidating rapidly. The longer Facebook waits to hammer out a China strategy, the more difficult it will become to break into it. And since Facebook's May IPO, the company's stock has lost half its value as users jump to mobile devices, where the Facebook app has been clunky and there are fewer advertising opportunities. The company recently overhauled its primary app, but it needs to find new areas for sizable growth. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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