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Can This Smartphone Save Nokia?
Oleh:
Lev-Ram, Michal
Jenis:
Article from Bulletin/Magazine
Dalam koleksi:
Fortune vol. 166 no. 5 (Sep. 2012)
,
page 19-21.
Topik:
Telecommunication Company
;
Nokia
;
Smartphone
;
Cellphone Maker
Ketersediaan
Perpustakaan Pusat (Semanggi)
Nomor Panggil:
FF16.48
Non-tandon:
1 (dapat dipinjam: 0)
Tandon:
tidak ada
Lihat Detail Induk
Isi artikel
The backstory of the struggling cellphone maker's newest devices - and the unlikely executive leading the charge. Since Stephen Elop became CEO of Nokia in 2010 he has made a series of bold moves, from releasing a rally-the-troops memo comparing the flailing mobile-phone maker to a man on a burning platform to hitching the company's future to Microsoft's Windows operating system. His other daring deed? Assigning the crucial task of rebooting Nokia's smartphone business -- and by extension, resuscitating the entire company -- to Jo Harlow, a low-key former marketing manager with scant technical experience.
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