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Detail
ArtikelCan This Smartphone Save Nokia?  
Oleh: Lev-Ram, Michal
Jenis: Article from Bulletin/Magazine
Dalam koleksi: Fortune vol. 166 no. 5 (Sep. 2012), page 19-21.
Topik: Telecommunication Company; Nokia; Smartphone; Cellphone Maker
Ketersediaan
  • Perpustakaan Pusat (Semanggi)
    • Nomor Panggil: FF16.48
    • Non-tandon: 1 (dapat dipinjam: 0)
    • Tandon: tidak ada
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Isi artikelThe backstory of the struggling cellphone maker's newest devices - and the unlikely executive leading the charge. Since Stephen Elop became CEO of Nokia in 2010 he has made a series of bold moves, from releasing a rally-the-troops memo comparing the flailing mobile-phone maker to a man on a burning platform to hitching the company's future to Microsoft's Windows operating system. His other daring deed? Assigning the crucial task of rebooting Nokia's smartphone business -- and by extension, resuscitating the entire company -- to Jo Harlow, a low-key former marketing manager with scant technical experience.
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