Detail Don Draper Goes to the Data Center   Oleh:  Hempel, Jessi Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 166 no. 2 (Jul. 2012), page 14-15. Topik: Marketing Strategy; Customer; Information Technology; Mobile Devices Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.48 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Marketers are joining forces with the chief information officer. It's the beginning of a beautiful relationship. Initially the most efficient way to reach consumers -- and collect valuable data from them -- was via the web. The company began to buy up online assets, and five years ago CIO Mathias led an infrastructure overhaul, creating one central platform from which any application could access the same information. That allowed Aetna to launch consumer-facing applications like its payment estimator, a web tool that helps users figure out how much a medical procedure will cost. Aetna also made the relationship between its marketing and IT departments official by appointing a strategic adviser to act as a single point of contact between the two organizations, coordinating IT needs. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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