Detail Das Auto Giant   Oleh:  Taylor III, Alex Jenis: Article from Bulletin/Magazine Dalam koleksi: Fortune vol. 166 no. 2 (Jul. 2012), page 92-97. Topik: Automobile Industry; Volkswagen; Automaker Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: FF16.48 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Every three months a team of top executives from Volkswagen Group boards a plane at headquarters in northern Germany and flies 1,000 miles southeast to a secret location near Barcelona to review the design of proposed new models under the shimmering Mediterranean light. Although the break from Wolfsburg's climate is welcome, nobody would characterize the meetings as junkets; chief executive Martin Winterkorn, a demanding engineer, is in charge, and there is a lot of work to do. VW makes 245 different models sold under 10 car and truck brands, ranging from economical SEATs built in Spain to upscale Audis and MAN trucks and buses and, at the very top, Bugatti Veyrons that sell for up to $2.4 million. Every single passenger car receives a careful going-over. VW has to get its cars right because it doesn't change them very often. After all, this is the company that built the Beetle for 65 years. Even with the intensive reviews, mistakes are made -- like the garish Bentley SUV concept VW revealed at the Geneva Motor Show in March, which one blogger described as looking "like a poor person's idea of a rich person's car." As a VW executive admitted, "In this galaxy of models we sell, there is always a decision that escapes." Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved