Tweet Me, Friend Me, Make Me Buy  

Oleh:

Giamanco, Barbara ; Gregoire, Kent

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 90 no. 7/8 (Jul. 2012), page 88-93.
Topik: Social Networks; Sales; Business to Business Sales; Company

Ketersediaan

Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.45 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

Lihat Detail Induk

Isi artikel

Not long ago a B2B rep for the virtual-meetings company PGi made the fastest sale of his career. One morning he contacted a CEO—someone who was no pushover, having had bad experiences with the type of product the rep sells. By late that afternoon he had a signed agreement. How did the rep pull off this feat? By using social media. Here’s the way it worked. The rep is a Twitter user. Drawing on the TweetDeck feature, he had specified keywords so that he would be alerted when they appeared in a tweet, whether from someone he “followed” or not.

Opini Anda

Klik untuk menuliskan opini Anda tentang koleksi ini!

Kembali