Leadership Development in the Age of the Algorithm  

Oleh:

Buckingham, Marcus

Jenis: Article from Bulletin/Magazine - ilmiah internasional
Dalam koleksi: Harvard Business Review bisa di lihat di link (http://web.b.ebscohost.com/ehost/command/detail?sid=f227f0b4-7315-44a4-a7f7-a7cd8cbad80b%40sessionmgr114&vid=12&hid=105&bdata=JnNpdGU9ZWhvc3QtbGl2ZQ%3d%3d#db=bth&jid=HBR) vol. 90 no. 6 (Jun. 2012), page 86-94.
Topik: Personalization of Content Delivery; Social Media; Consumers; Leadership

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Perpustakaan Pusat (Semanggi) Nomor Panggil: HH10.44 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Log on to your Facebook page, look at the column on the right, and you will see ads that seem uniquely relevant to you. Same for me: My page has an ad directing me to a site where I can check in on a particular high school graduating class from 1983. Why 1983? Because that’s when I graduated. How does Facebook know this? Because I told it. Below that ad is one for Gordon Ramsay’s Los Angeles restaurant. Why? Because Facebook knows that I live in the same zip code the restaurant is in—and, again, it knows this because I told it. Facebook is an advertising powerhouse not because it has a standard formula for great ads, but because at the start it asks, “Who are you?” Then, guided by its understanding of your likes and dislikes, it delivers ads tailored to your profile.

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