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BukuUnderstanding the Risks of Effective Use of Big Data (artikel Journal of Advertising Research in Dynamical and Control Systems, Vol. 12, Special Issue-06, 2020)
Bibliografi
Author: Surbakti, Feliks Prasepta Sejahtera
Topik: risks; effective use; Big Data; qualitative research
Bahasa: (EN )    
Penerbit: Institute of Advanced Scientific Research     Tahun Terbit: 2020    
Jenis: Article - diterbitkan di jurnal ilmiah internasional
Fulltext: 5 Understanding the Risks of Effective Use of Big Data.pdf (171.12KB; 1 download)
Abstract
Big Data literature has a strong emphasis on opportunities and value realization from Big Data use, yet evidence suggests that most Big Data projects fail to deliver on their expectations. It is necessary for organizations to recognize risks and manage them before they affect the business. The aim of the study is to uncover the risks of Big Data use from an empirical perspective. Accordingly, this paper reports on a multiple case study approach, involving eight organizations from the private and public sectors. The study results provide current risks associated with Big Data use in the organization context.
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