Detail Sharing economy: a study on the factors influencing users' motivation to use ride sharing platforms (artikel DeReMa (Development Research Of Management): Jurnal Manajemen Vol.14, No.1 2019) Bibliografi Author: Sijabat, Rosdiana Topik: sharing economy; ride sharing Bahasa: (EN )     Penerbit: Department of Management, Faculty of Economics, of the Business School of Universitas Pelita Harapan     Tempat Terbit: Tangerang    Tahun Terbit: 2019     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: 1367-4617-1-PB.pdf (224.87KB; 1 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract This research is intended to explore sharing economy, particularly ride sharing. The study aims to identify the impact of four factors—economic, social, environmental, and technological—on individuals' motivation and decision to use three ride sharing platforms: UBER, GRAB and Go-JEK in Indonesia. Based on available literature, four research hypotheses are tested, namely that (1) economic factors; (2) social factors;(3) environmental factors; and (4) technological factors have positive influence on individuals' motivation and decision to use ride sharing services. Primary and secondary data are used to answer the research questions. Primary data were obtained through an online survey of 355 respondents, while secondary data were obtained from various related literatures. The research is both descriptive and quantitative in nature, the empirical analysis suggest that economic, social, environmental, and technological factors are positively associated with users' decision to use ride sharing. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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