Detail Profitability Analysis of Home-scale SMEs Based on Digital Marketing Media (article International Journal of Informatics, Economics, Managements and Science (IJIEMS) Vol 1 No 1 January 2022) Bibliografi Author: CLARA HERLINA KARDJO ; Napitupulu, Bertha Elvy ; Hermawan, Fransisca Topik: Profitability; home-scale business; SMEs; digital marketing; social media Bahasa: (EN )     Penerbit: Sekolah Tinggi Manajemen Informatika dan Komputer Jayakarta     Tempat Terbit: Jakarta    Tahun Terbit: 2022     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: Profitability Analysis of Home-scale SMEs Based on Digital Marketing Media.pdf (825.04KB; 3 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract Home-scale business or doing business from home by family members is one choice to sustain people’s economy during the covid pandemic. With the advance of digital technologies, these home-scale businesses should be performed through digital platforms or social media. With proper utilisation, social media can increase the profits of these businesses. The purpose of this article is to analyse how social media can generate profit for small scale businesses. The data were obtained from the sales reports of three home-scale businesses in Jakarta, which specialized in selling traditional snacks. From the data, we analyzed the profit earned from each of the social media used (Instagram, Facebook, WhatsApp, and Word of Mouth) to find out which media generated the most profit for their business. We found that the highest profit for home scale business came from Instagram because promotion through Instagram resulted in the highest number of items sold. The findings signify that using the right social media can generate maximum profit. However, the use of social media as digital marketing tool should depend on the habits and control of the business owner over the media. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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