iPhones Make Chinese Eyes Light Up; Apple in China  

Oleh:

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Jenis: Article from Bulletin/Magazine
Dalam koleksi: The Economist (http://search.proquest.com/) vol. 404 no. 8795 (Jul. 2012), page 49-50.
Topik: International; Computer Industry; Smartphones; Business Conditions; Market Strategy

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Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.72 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada

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Say the words Apple and China to Westerners, and many will think of sweatshops. Campaigners have accused Foxconn, which makes most of Apple's gizmos in mainland China, of overworking and underpaying its staff. Apple has promised to insist on better working conditions. Ask about Apple inside China, however, and you hear little but praise. It is one of the most admired brands in the Middle Kingdom. A survey last year by researchers at Stanford University found that iPad penetration was greater at an elite high school in Beijing than at one in Palo Alto, California. In the first quarter of this year Apple earned $7.9 billion in greater China, making it the firm's second-biggest market (see chart). The latest iPad was launched on the mainland on July 20th.

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