Detail Perilaku Berpindah Konsumen Rokok di Jabodetabek: Rokok Konvensional Ke Rokok Elektrik (artikel Jurnal Spektrum Industri Vol. 18, No. 1, April 2020) Bibliografi Author: Sukwadi, Ronald ; Priscilla Topik: Switching behavior; e-cigarettes; Structural equation model; JABFUNG-FT-RS-2023-25 Bahasa: (ID )     Penerbit: Universitas Ahmad Dahlan     Tempat Terbit: Yogyakarta    Tahun Terbit: 2020     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: Spektrum Industri 2020.pdf (386.98KB; 3 download) Abstract In 2023, the use of e-cigarettes is predicted to be higher and growing compared to conventional cigarettes. Based on the behavior of e-cigarette users, it is interesting to examine whether the customer satisfaction, price, product quality, and user experience related to their switching behavior. Interview, observation and questionnaire were applied to collect the data. Questionnaires were distributed to 200 ecigarette users in Greater Jakarta. Structural equation model (SEM) with LISREL 8.70 software was used to analyze the data. The results showed that customer satisfaction and product quality have no significant influence to switching behavior, and price and user experience have significant influence to switching behavior. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

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