Detail VW Conquers the World; Volkswagen   Oleh:  [s.n] Jenis: Article from Bulletin/Magazine Dalam koleksi: The Economist (http://search.proquest.com/) vol. 404 no. 8792 (Jul. 2012), page 56-57. Topik: Automobile Industry; Automobile Technology; Brand Reputation; Carmakers Ketersediaan Perpustakaan Pusat (Semanggi) Nomor Panggil: EE29.72 Non-tandon: 1 (dapat dipinjam: 0) Tandon: tidak ada     Lihat Detail Induk Isi artikel Germany's biggest carmaker is leaving rivals in the dust When Ferdinand Piech arrived as Volkswagen's chief executive in 1993, things looked dire. The carmaker was overspending, overmanned and inefficient, and had lost its reputation for quality. How things have changed: last year the VW group's profits more than doubled, to a record EUR 18.9 billion ($23.8 billion). As other European volume carmakers seek to close factories and cut jobs, VW is seizing market share in Europe, booming in China and staging a comeback in America. It plans to spend EUR 76 billion on new models and new factories by 2016. Its global workforce is more than half a million, and growing. It took years for Mr Piech--now chairman, but still with his hands firmly on the wheel--to tame VW's menagerie of semi-independent brands and get to grips with its global empire of factories. He has been a ruthless hirer and firer of executives: only last month Karl-Thomas Neumann was removed as head of VW's Chinese operations, supposedly for his disappointing performance, despite the juicy profits VW is making in China. Mr Neumann had been talked of as a possible successor to the chief executive, Martin Winterkorn. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Kembali

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