| The wine industry is increasing rapidly amid the Covid-19 pandemic. This research was conducted to (1) explain the respondent’s interest in “La Lune” product and (2) whether “La Lune” business is appropriate or not to run. Based on the market survey’s result, they were willing to buy the products. The Net Present Value is Rp 1.331.610.522. The Payback Period required 1 year and 2 months. The success of “La Lune” depends on commitment and responsibility in implementing this business plan with discipline |