| According to Kress (2010) and van Leeuwen (2004), all communication is multimodal since most communicative events include the coordinated use of various modes. One of the examples of the communication media that used multimodality is an advertisement since it not only appears in printed form but also on social media. There is a lot of research that relates to multimodality; however, there is still limited study that discussed non-binary products, especially on social media. Therefore, this study attempted to answer the question: What are the verbal and visual elements used to introduce non-binary fashion in Instagram postings of Kirrin Finch and Riley Studio? And how do the use of these elements construct non-binary representation? This study is a qualitative study that employs a social semiotic method for analyzing multimodality. The data collected in this study follows the procedure in a social semiotic approach to multimodal research from Litosseliti (2018, pp. 185-186). The data of this study were the verbal and visual text from Instagram postings of Kirrin Finch and Riley Studio. To find the verbal elements, it used Halliday's (2004) Ideational Function, and to find the visual element, it adapted the visual grammar by Kress and Leeuwen (1996). The result shows that the most common transitivity process is the material process, which accounts for 54% of all occurrences. Halliday (1994, p.110) states that "material processes are 'doing' processes." In addition, the visual analysis revealed three types of processes in the system of transitivity that might lead to the depiction of female models as feminists. In addition, the process transitivity v system; the choice of the verbs for the verbal elements, the model, and the possessive attribute as the visual element construct the non-binary representation. In sum, the study shows the intended meanings behind those representations. There are some suggestions that should be considered before doing research in the multimodality field which are the data itself and the framework |