Detail Pengaruh Penempatan Produk Toyota terhadap Kesadaran Merek pada Film "Nanti Kita Cerita Tentang Hari Ini" (artikel Journal of Servite Vol. 3 No. 1 2021) Bibliografi Author: Nemesis, Olivia ; Natalia, El Chris Topik: marketing communication; product placement; brand awareness; film; JABFUNG-FIABIKOM-ECN-2022-07 Bahasa: (ID )     Penerbit: Lembaga Penelitian, Publikasi dan Pengabdian kepada Masyarakat Institut Komunikasi dan Bisnis LSPR, bekerjasama dengan Ikatan Sarjana Komunikasi Indonesia (ISKI) dan AJPKM     Tempat Terbit: Jakarta    Tahun Terbit: 2021     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: 264-Article Text-888-1-10-20210630.pdf (1.03MB; 7 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract Product placement can be used as a way to promote a product or service. The product or service is displayed in such a way as to give the impression that the product or service is part of a film or TV program. Toyota displays its products in the film "Nanti Kita Cerita Tentang Hari Ini". "Nanti Kita Cerita Tentang Hari Ini" is a film with the theme of family. This study aims to determine the influence of Toyota's product placement on brand awareness in the film "Nanti Kita Cerita Tentang Hari Ini". The research method used is quantitative explanative by distributing questionnaire online. The results show that there is a positive influence between the product placement of Toyota on brand awareness in the film "Nanti Kita Cerita Tentang Hari Ini". In addition, respondents also agreed that they can identify Toyota as an automotive company and that Toyota's car products are shown without disturbing the respondent's focus while watching the film. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved