Detail Factors affecting impulsive buying in mobile commerce with stimulus-organism-response (S-O-R) perspective (article of Journal of Business Studies and Management Review Vol.5 No.1 December 2021 Bibliografi Author: SARI, KARTIKA ; Laksmidewi, Theresia Dwinita Topik: Architectural quality of website; promotion; enjoyment; positive qffect; impulsive buying; Stimulus-Organism-Response (S-O-R); mobile commerce; JABFUNG-FEB-TDL-2022-14 Bahasa: (EN )     Penerbit: Management Department, Faculty of Economics and Business, University of Jambi     Tempat Terbit: Jambi-Ma.Bulian    Tahun Terbit: 2021     Jenis: Article - diterbitkan di jurnal ilmiah nasional Fulltext: 14746-Article Text-46836-1-10-20220118.pdf (334.85KB; 2 download) 14 Factors Affecting Impulsive Buying In Mobile Commerce.pdf (999.52KB; 3 download) [Informasi yang berkaitan dengan koleksi ini di internet] Abstract This research aims to learn the factors that impact impulse buying in online purchases using mobile commerce with a stimulus-organism-response (SOR) perspective in the e-commerce industry. Data collection using online surveys with sampling using purposive sampling, only buyers who have done online shopping using smartphones on e-commerce platforms. Data processing using Partial Lease Square-Structural Equation Model (PLS-SEM). The research analysis outcomes that the architectural quality of the website, promotion campaign, and enjoyment have a significant effect on positive affect. Furthermore, positive affect has a positive and significant effect on impulsive buying. Positive affect has a complementary mediation effect in the correlation between the architectural quality of the website and enjoyment of impulsive buying. Meanwhile, positive affect becomes a competitive mediation in the correlation between promotion campaigns and impulsive buying. Opini Anda Klik untuk menuliskan opini Anda tentang koleksi ini! Lihat Sejarah Pengadaan  Konversi Metadata   Kembali

Copyright © 2006, 2007 Unika Atma Jaya, all rights reserved